Creating an Immersive Experience for Al Habtoor City
Al Habtoor City sought an interactive, visually immersive presentation to reflect the luxury and diversity of its hotel collection.
The primary goal was to create a presentation that highlighted each hotel’s unique personality—from Hilton’s iconic blue to the V Hotel’s sleek black and red—while presenting them as an integrated part of the Al Habtoor experience. A seamless, user-friendly journey was essential to engage viewers and effectively communicate the offerings of each hotel.
The main challenge lay in ensuring that while each hotel’s individuality was celebrated, the presentation felt unified and simple to navigate.
We addressed this with a flexible design system that allowed customization without losing brand consistency. Transitions and interactive features guided viewers between sections, providing a seamless exploration of Al Habtoor City’s offerings.
The Rekarda Approach: Highlighting Individuality Within a Unified Brand Experience
Our approach centered on balancing each hotel’s unique branding with an overarching Al Habtoor identity. This required careful attention to detail to ensure that elements like fonts, colours, and imagery were thoughtfully customized for each hotel while reinforcing the Al Habtoor brand as a whole. We designed an engaging, interactive journey across 108 slides, with clickable sections and a visually rich experience. Each section reflected the character of its respective hotel, creating a cohesive yet individually distinguished experience for the viewer.
Unified Branding Across Hotels
Each hotel’s section was infused with its unique branding—colours, fonts and imagery—while staying true to Al Habtoor City’s polished, unified brand identity.
Engaging, Interactive Design
Clickable sections and dynamic transitions created an intuitive, engaging navigation experience, making it easy for users to explore the presentation.
User-Centric Journey
We designed a straightforward visual journey, guiding users through the offerings of each hotel without overwhelming them, ensuring clarity and ease of exploration.
Results: An Interactive, Luxurious Presentation Experience
The final presentation delivered an interactive, visually cohesive showcase of Al Habtoor City’s hotel portfolio. It allowed the brand to present its offerings in a harmonious, luxurious format, with each hotel’s identity seamlessly integrated into the Al Habtoor experience.
