Transforming DP World’s Brand Presentation with Adaptable Templates
As a global logistics powerhouse, DP World required templates that aligned with its main brand and sub-brands.
He project’s main objective was to create streamlined, flexible templates that reflected DP World’s established visual identity while serving the specific needs of different departments, from internal reports to investor presentations. This required adaptable tools that allowed each division to communicate clearly while staying true to the overall brand.
The Rekarda Approach: Simplifying Brand Presentation Through Customised Templates
Our work centred on aligning DP World’s template designs with their brand standards, emphasising clean, professional elements that complemented their visual identity. By refining design elements and enhancing usability, we created a template system that could be easily applied across the organisation.
Taking on creating a template for a multinational organization with 35000+ employees is no easy task. We broke down our approach to 5 key areas
Simplified Brand Elements:
We streamlined DP World’s visual identity by removing unnecessary complexities, instead focusing on clean, bold design elements. The new templates featured simplified brand elements that still carried the company’s signature colours and logos but were easier to work with and adapt to different uses.
Streamlined Visual Identity
We refined DP World’s presentation materials by focusing on clear, strong design elements that stayed true to the brand’s signature colours and logo. This approach prioritised simplicity and recognisability, making templates adaptable for varied contexts while retaining brand integrity.
Comprehensive Template Overhaul
A key focus was building flexible templates to serve both the main brand and sub-brands. Each template featured adaptable elements, allowing departments to adjust content to suit their unique communication needs. This adaptability ensured clear, unified branding across DP World’s global network.
Versatility for Internal and External Use
Working closely with different departments, we tailored templates to meet a range of communication needs, from internal reports and training documents to investor presentations and marketing assets. This approach enabled DP World to maintain a unified image across all audiences.
Ongoing Training and Support
Throughout our four-year partnership, we provided training and support to DP World’s teams, ensuring each department could use the templates effectively. By offering guidance on customisation, we helped reinforce brand consistency across DP World’s worldwide operations.
Results: Maintaining Global Consistency
With over 56,000 employees across six continents, We have managed to create templates that maintained a recognisable brand image while being adaptable to the needs of a diverse, global workforce. The templates are intuitive and universally applicable without compromising on DP World’s identity.
