Bringing the Brand to Pizza Hut's Presentations
Our task was to ensure these presentations not only delivered information but also conveyed the essence of the brand.
Our aim was to create slides that felt instantly recognisable as Pizza Hut, telling a visual story from start to finish.
The Rekarda Approach: Capturing the Brand’s Core Identity
This Brand revamp was so much more than its visuals and logos—it was about communicating the feeling behind the brand at every opportunity. For Pizza Hut, we focused on making their presentations embody the same warmth, familiarity and boldness found in their restaurants. We worked on multiple decks, ensuring consistency in style and energy no matter the region.
We took their foundational elements and wove them into every aspect of the design, ensuring that the audience could sense Pizza Hut’s identity even before a logo appeared on the screen.
Challenges and Approach: Ensuring Cohesion While Keeping It Fresh
The challenge lay in balancing consistency with creative energy across multiple presentations. We started with the well-known elements of Pizza Hut’s branding but we elevated them. Each presentation was overhauled to tell a clear, engaging story rather than relying on traditional bullet points. This meant that every presentation became a visual journey, where imagery and design worked together to draw the viewer in. We focused on presenting information in a way that was both eye-catching and easy to digest, using visuals to simplify complex ideas.
Results: A Stronger, More Unified Brand Presence
The final presentations became important tools that allowed Pizza Hut to communicate their brand in a fresh, impactful way. Each deck, now aligned with the company's global identity, left a lasting impression on its audience. What was once a standard corporate presentation was transformed into a brand experience, reinforcing Pizza Hut’s presence in every market it touched.
