Bringing Maggi's Iconic Brand to Life in Digital Presentations
Since 2018, Rekarda has collaborated with Maggi to develop presentations that capture its signature brand identity—recognisable, trusted and approachable. From internal meetings to major events, each presentation was designed to reflect Maggi’s distinct "iconic yellow" and its familiar style, reinforcing the brand’s reputation across various platforms.
The Rekarada Approach: Customising the Maggi Experience
For Maggi, details make the difference. Rekarda’s approach began with a deep dive into the brand’s values and visual language. Every element, from colour schemes to font choices, was selected to balance Maggi’s heritage with a fresh, modern feel. We also designed their influencer packages to extend Maggi’s reach on digital channels, ensuring a cohesive brand experience throughout.
Partnering with a global name like Maggi required integrating classic elements with contemporary design. Rekarda’s approach focused on three main areas:
Brand-Centric Design
Each presentation was visually aligned with Maggi’s identity, featuring the signature yellow and carefully chosen fonts to create a consistent, recognisable look.
Attention to Detail
From layout to graphics, every slide was crafted with precision to ensure the "Maggi feel" was present, whether in corporate or public-facing settings.
Influencer Package Development
We designed influencer packages that promoted Maggi’s digital presence. These packages balanced brand consistency with flexibility, allowing influencers to genuinely connect with their audiences.
Key Changes We Made:
Strengthened Brand Recognition
Every presentation reinforced Maggi’s identity, using visual cues that ensured familiarity and consistency.
Tailored for Purpose
Presentations were adapted for specific audiences, from strategy sessions to public events, aligning with Maggi’s overall brand message.
Results: A Consistent, Engaging Brand Experience Across All Channels
Our custom presentations and influencer packages helped Maggi reinforce its brand across multiple platforms, creating a seamless experience for both internal and external audiences. By focusing on detail, consistency, and the power of the iconic yellow, we ensured that every interaction with Maggi’s brand felt recognisable and fun.
